A Good Visual Could Give You
V – Veracious
A good visual could create a sense of trust which is well-connected in the design of a product and never deceived.
It has to be honest and creates a sense of trust, which is one of the most valuable intangibles one can find in a brands/products/services.
I – Interacts
There will be a certain degree of interactive elements we could discover in a good visual to deliver the brand/product/service essence and get the point across.
S – Sells
A good visual is developed strategically that the team needs to focus on understanding the target audience and what will motivate them to take action using their creative skills. A good visual sells when it is relevant and appropriate given the context of the scenario the visual will be used.
U – Unique
A good visual is extraordinarily successful for a reason, and it’s no accident. Each has unique backgrounds and experiences inspired from the brands/products/services.
A – Authentic
A good visual able to convey authenticity in ways that impresses consumers, attracts clients and helps to keep employees engaged. An authentic visual can only be achieved when graphic is expressed differently which is rather approachable and real in the midst of a digital explosion.
L – Long lasting
A visual which is memorable and long lasting in the state of one’s mind is a good visual. Storytelling, symbolism, and context are stimuli that can capture attention immediately and automatically for how brands/products/services look, feel and behave.The bottom line is, a desire for lasting usefulness is still a principle to adhere to if we are to deliver a visual that provides value and gets target audience to act.